Enhance your investment process with an end-to-end solution built for financial professionals. 

Advanced fintech automation, a collaboration between SmartleafAM and Principal^®, makes it easy to construct and manage custom portfolios. It’s simple to adopt—no disruption to your current infrastructure.

Unlock capacity for scale and efficiency you’ll never outgrow. 

Register to learn more about Principal's program 

Request a custom demo from Principal 

Explore Principal's technology and portfolio ecosystem 

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Investing involves risk, including possible loss of principal. 

Asset allocation and diversification do not ensure a profit or protect against a loss. Investment strategy may not perform as intended. 

The model portfolios are not registered investment products but, rather, are model strategies that track hypothetical allocations to the underlying mutual funds and ETFs. The model portfolios are theoretical portfolios and do not represent any specific account, pooled investment vehicle or investable securities managed by Principal. 

© 2022 Principal Financial Services, Inc. Principal^®, Principal Financial Group^®, and Principal and the logomark design are registered trademarks of Principal Financial Services, Inc., a Principal Financial Group company, in the United States and are trademarks and services marks of Principal Financial Services, Inc., in various countries around the world.