Enhance your investment process with an end-to-end solution built for financial professionals. 

Advanced fintech automation, a collaboration between SmartleafAM and Principal^®, makes it easy to construct and manage custom portfolios. It’s simple to adopt—no disruption to your current infrastructure.

Unlock capacity for scale and efficiency you’ll never outgrow. 

Register to learn more about Principal's program 

Request a custom demo from Principal 

Explore Principal's technology and portfolio ecosystem 

Contact Smartleaf Asset Management for a demo

Investing involves risk, including possible loss of principal. 

Asset allocation and diversification do not ensure a profit or protect against a loss. Investment strategy may not perform as intended. 

The model portfolios are not registered investment products but, rather, are model strategies that track hypothetical allocations to the underlying mutual funds and ETFs. The model portfolios are theoretical portfolios and do not represent any specific account, pooled investment vehicle or investable securities managed by Principal. 

© 2024, Principal Financial Services, Inc. Principal Asset Management℠  is a trade name of Principal Global Investors, LLC. Principal^®, Principal Financial Group^®, Principal Asset Management, and Principal and the logomark design are registered trademarks and service marks of Principal Financial Services, Inc., a Principal Financial Group company, in various countries around the world and may be used only with the permission of Principal Financial Services, Inc.